No, no! Im not talking about how to make money by selling underwears on the Internet Im talking about Jeff Paul, the super marketing guru of 90s who shouted How I Earn $4,000 a Day Sitting at My Kitchen Table in My Underwear? But its a GONE story now. What happened to Jeff Paul, one of the most successful students of Dan Kennedys the father of Marketing?

If you were a subscriber of Entrepreneur Success or Business Opportunities in the early 98, you might have noticed Jeff Pauls catchy ads, depicting him sitting at his kitchen and in his underwear talking over the telephone and counting money and ads like How I earn $4000 a day sitting at my kitchen table in my underwear? Jeff himself declared he makes 1000s of dollars a day before his lunch! Those catchy, interesting and funny ads were run continuously for about 3 years in the early 98. But those ads were suddenly disappeared; Jeff Paul suddenly sunk somewhere in deep marketing competition.

When I started exploring information about Jeff Paul, I heard/read many interesting stories. Much information is not available about Jeffs childhood or about his parents.

Jeff attended the University of Illinois where he studied anthropology. So Im not sure of what direction he wanted to take in his life. He ended up dropping out of college and worked for his father's retail store in Jackson Mississippi. He had problems with working for his fathers retail store and he was totally unhappy with his decision.

So Jeff decided that taking night school classes in accounting might lead him to a better career and income. After a year of classes he moved back to Chicago and purchased an accounting franchise for $15,000 and met his business partner. That was the first chapter of Joint Venture in Jeffs life!

Unfortunately the accounting business didn't last long because Jeff's partner ended up stealing the company coffers. And the worst part is Jeff had naively co-signed an SBA loan which was being called due and payable in full, a whopping $204,000! Thats how destiny played in Jeffs life.

Jeff was down on his luck and about to give up on his dream of financial independence. He found an opportunity to meet and work with Dan Kennedy. (Dan Kennedy is highest paid marketing consultant in America. Dan will give you at least 100 new ideas to improve your current business if you meet him!) Jeff had signed up for one of Dan Kennedy's seminars as a last bastion of hope.

Shortly thereafter, Jeff wrote his first successful direct marketing training course for Financial Planners and accountants. His company was called Profit Plan Systems. Jeff is more widely known for his mail order success course, How I Earn $4,000 a Day Sitting At My Kitchen Table in My Underwear.

Maybe you can still buy this particular course from classified ads and display ads in Biz Magazines like Business Opportunities and Entrepreneur. Jeffs ads was selling teaser version of his course for 20 bucks. It was really a glorified sales letter masquerading as a product. Anyway, from there you could order the complete course for about 200 bucks!

Although How I Earn $4,000 a Day Sitting at My Kitchen Table in My Underwear does have some excellent gems of timeless direct marketing wisdom (like "Sell them what they want. Give them what they need."), you are probably better served by getting your marketing education elsewhere! Why?

The main reason is the quality of the course presentation. Basically the course was a re-purposed version of the marketing system he sold to Financial Planners. Ninety percent of the material was the same. This course was somewhat disorganized, was thrown together in a random manner! Pages were crooked (2nd & 3rd generation photocopies!) and had missing pages. The information presentation was disjointed. For example, it was hard to keep from getting distracted by the poor quality of the page copies.

Jeff probably sold resale rights of his marketing course to other marketers who are simply photocopying seminar book pages, popping them in a 3 ring binder; making bad dupes of cassette tapes; placing national ads; selling it as a COURSE! The same Copycat Marketing formula!

Whatsoever, Jeff Paul is widely respected for his direct marketing expertise. And he had great mentor like Dan Kennedy. Dan used to introduce Jeff as his favorite and most successful students in BIG Seminars!

Jeff actually produced some NO BS great manuals, training videos, inspirations tapes etc. Some of Jeff's books were actually pretty well written. Paul thinks that the internet is not a good place to market products because the average person online is young and not financially qualified to buy much... but all that is constantly changing or changed now a days. Some marketers said Jeff Pauls course is great and it really helped them. But the only problem is that like many great systems, there are now far too many people doing what he teaches. So the system and techniques are saturated.

Some of Great stuffs of Jeffs and their relevant Ad headings!

1> How to Make a Fortune with Joint Ventures: Value $397

"How to Make Money Selling Products, Even If You Have No Products, No CustomersOr No Money!!"

2> How to Make a Surgeon's Income! Value: $297

"At Last, The Totally Risk Free Way For Entrepreneurs Like You To Make Huge Sums of Money Without Ever Leaving Home!" "How to Make a Surgeon's Income as A Home Based Business Consultant (After All It's Not Brain Surgery)" Is The Easy Way To Enjoy The Totally Risk Free Satisfaction Of Making $500-$1,000 An Hour, $10,000-$20,000 A Month From The Comfort Of Your Own Home in Your Underwear!"

3> Instant Profits Marketing: Value $497

"101 Secrets to a Six Figure Income How to Get More Customers, Clients or Patients in a Month than You Now Get All Year!" Instant Profits Marketing! How To Use Little - Known, Advertising And Selling Secrets Your Accountant, Advertising Agency Or Sales Manager, Can't Tell You! "No More Cold Prospecting Wasted Advertising, Begging For Referrals, Waiting For The Phone To Ring, Or Frustration! End The Stress INSTANTLY!"

4> Jeff Pauls Boot Camp: Value $997

"Hear My Students And Me Reveal Every Detail About Making Money Quick And Easy, Sitting At Home In Our Underwear In The Complete, Unedited Tapes Of The Jeff Paul 2 Day Bootcamp!" "Right From The Horses Mouths...How Both Myself And My MOST SUCCESSFUL STUDENTS Place Ads, Take Orders, Sit At Home And Make Thousands Of Dollars Each And Every Day In Our Underwear!"

Jeffs other Marketing Stuffs:

• Video: "How to Make Money Quick and Easy at Your Kitchen Table in Your Underwear."

• Cassette Tape: "The Number one Secret Direct Marketing Formula of Kitchen Table Millionaires."

• Manual: Jealously Guarded Secrets, Formulas, Shortcuts, and Strategies for Instant Cash.

• Manual: The TRUE Secrets of Making Money on-Line Revealed. Even If You Know Nothing About Computers.

• Manual: Jeff Paul's Confidential Guide to Products on-Demand.

• Manual: Jeff Paul's Confidential Directory of Hot Markets.

• Manual: Jeff Paul's The Beginner's Instant Start Direct Marketing Toolkit.

• Manual: Jeff Paul's 537 Ready to Sell Reports That Turn Pennies into Hundred Dollar Bills!